By Mark Roberti
Apr. 26, 2010—A few years ago, I received an e-mail following
RFID Journal LIVE!, from a gentlemen who said—and I'm not making this up—"Your speakers are so good, they should be on TV."
As it happens, we
do video-record all of the general sessions at our LIVE! conferences, and we audio-record every track and preconference seminar session, synching each to the speaker's PowerPoint presentation. All of these recordings are then made available in the
video library on our Web site, so that our readers can learn from the experts.
Not every speaker has a scintillating delivery, of course, but we do work hard to recruit presenters with great case studies to share, and we take a lot of pride in the high quality of our content. Some of these recordings are available for free, while others are reserved for
premium members of
RFID Journal, as well as for those who attended our LIVE! event.
The biggest complaint I've heard over the years is that with so many valuable sessions scheduled simultaneously, it's sometimes difficult to choose which to attend. Therefore, our recordings offer attendees the opportunity to see everything they missed. And premium members unable to attend LIVE! can learn how companies in their industry are using
radio frequency identification to improve their operations.
RFID Journal's mission is—and always has been—to help businesses learn how RFID can deliver business value. To that end, we are making all of the general sessions available for free, and I encourage readers to take advantage of this valuable opportunity. Anyone who plans to deploy RFID on a large scale should watch Carlo Nizam's presentation (see
Airbus Reveals the Benefits of an Enterprise Approach to RFID, Part I,
Part II and
Part III). As
Airbus' head of value chain visibility and RFID, Nizam has been pioneering best practices in the technology's adoption.
Whatever type of RFID solution you are considering deploying, Keith Sheardown's presentation can help you avoid mistakes. Sheardown, the general manager of technology solutions at
Bombardier Transportation, discussed the early mistakes his firm made, and explained how a $40 book helped him avoid wasting $100,000 (see
Bombardier Runs a Smarter Railroad With RFID, Part I,
Part II and
Part III).