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News for the Week of June 23

Tesco Tests Low-Cost RFID System

RFID Aids the Customer Experience

Second Source of Class 1 EPC Chips

Benetton Explains RFID Privacy Flap

Low-Cost Optical Locating System

FEATURED STORY:
Benetton Talks About RFID Plans

OPINION: Full Disclosure
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TOP NEWS

Tesco Tests Low-Cost RFID System
One obstacle retailers face in using RFID to track individual items in stores is the huge cost of retrofitting shelves with readers, which can cost more than $1,000 each. MeadWestvaco, the Stanford, Conn.-based paper and packaging giant, has developed networking technology that could greatly reduced the cost of smart shelves by enabling one reader to control hundreds of antennas. Tesco, the UK's largest retailer, is testing the system during a three-month pilot.
Full Story

RFID Aids the Customer Experience
ExxonMobil's popular Speedpass is all about speed, as the name suggests. Customers pull up to the pump, wave a little wand on their key chain near an RFID reader built into the pump and start filling up. Now, IMX Cosmetics, a custom cosmetics company based in Birmingham, Mich., is using the same type of key chain wand to improve the customer's buying experience.
Full Story

Second Source of Class 1 EPC Chips
STMicroelectronics, one of the world's leading semiconductor companies, and Alien Technology have signed an alliance agreement under which they will jointly produce microchips for RFID tags based on the Auto-ID Center's Class 1 specification. The deal creates a second source of Class 1 chips and provides companies with a version optimized for use outside of the US.
Full Story

Benetton Explains RFID Privacy Flap
Does Benetton plan to use RFID tags to track garments made under its Sisley brand? Why did one of its suppliers say it was and why did the company later refute that? These questions have been lingering since the flap over privacy erupted, and now they have been answered by Mauro Benetton, director of marketing for the Benetton Group, in an exclusive interview with RFID Journal. (For detailed excerpts of the interview, see this week's featured story.)
Full Story

Low-Cost Optical Locating System
Precision Systems, a startup based in Tel Aviv, Israel, has introduced a real-time locating system (RTLS), dubbed iLocate, which combines RF and optical technologies. The company claims that its solution is more accurate and costs far less than conventional locating systems.
Full Story
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FEATURED STORY

Benetton Talks About RFID Plans
For four years, the Benetton Group has been exploring the potential of RFID. The popular Italian retailer is well ahead of most of its competitors. In an exclusive interview with RFID Journal. , Mauro Benetton, the man spearheading the RFID effort, explains why he launched his own RFID company, why the Benetton Group ran afoul of privacy advocates and how the group plans to use RFID in the future.
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OPINION

Full Disclosure
The privacy issue just won't go away. One group is proposing legislation requiring products with tags to be clearly labeled. Is this a good way to safeguard the public, or is it a case of prescribing aspirin before the patient has a headache?
Full Story

SPECIAL SPONSORED SECTION

The Intelligent Warehouse
RFID can boost productivity, improve inventory accuracy and reduce waste in the warehouse dramatically. But companies will have to solve integration issues and change their processes to get these benefits. In this article, part of an ongoing series, experts from Accenture explain how RFID will change the warehouse. You can also download related white papers and view videos of RFID in action.
Full Story

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