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News for the Week of May 26

Kraft to Track Containers with RFID

Deal Brings Conductive Inks to EU

GSI to Produce Thin-Film Batteries

New "Pay As You Go" RFID System

Xtag Unveils Infant Security System

FEATURED STORY: Creating an RFID Privacy Plan

OPINION: The Perception Question
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TOP NEWS

Kraft to Track Containers with RFID
Kraft Foods, the largest food company in the US, plans to use RFID to improve the handling of intermediate bulk containers at its North Lawrence, New York, facility. The company has extended its contract with asset management company TrenStar. The deal calls for TrenStar to upgrade from bar code tracking to an automated RFID system.
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Deal Brings Conductive Inks to EU
Parelec, a maker of conductive inks and pastes, has signed an agreement with Coates Screen of Kent, UK, in which Coates will sell and distribute Parelec’s Parmod VLT inks and Modflex specialty circuit substrates throughout the U.K. and Europe. Coates expects to sell the high-conductivity inks mainly to printers of RFID labels and antennas.
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GSI to Produce Thin-Film Batteries
Graphic Solutions, a Burr Ridge, Illinois-based custom print house, has acquired a non-exclusive license from Power Paper to manufacture thin, flexible, environmentally-friendly batteries for the North American market. GSI plans to begin selling low-cost battery-powered labels next year.
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New "Pay As You Go" RFID System
TransCore, a privately held transportation-services company based in Dallas, Texas, hopes to cash in on the popularity of RFID toll payment systems by launching a pay-as-you-go system for the parking industry. The new program takes advantage of battery-powered transponders already installed on many vehicles.
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Xtag Unveils Infant Security System
Xtag, a company based in Leeds, UK, has developed a new RFID security system for tracking babies in hospital infant wards or wandering patients in elder care facilities. Xtag says its readers are designed to work with existing access control systems.
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FEATURED STORY

Creating an RFID Privacy Plan
Kill the tag. Zero it out. Encrypt the data. There are many ways to protect consumer privacy. But at this early stage, how do you do it in a way that reassures customers and doesn't limit the benefits of RFID? This article spells out the privacy-related issues that you need to take into consideration as you begin mapping out a deployment strategy.
http://www.rfidjournal.com/article/articleview/433/1/80/
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OPINION

The Perception Question
It doesn't matter how you plan to use RFID tags; what matters is how people think you may use them. And that's why it's important to begin thinking about privacy issues before you begin your first RFID deployment and why the industry needs to communicate some basic privacy policies to the public as soon as possible.
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SPECIAL SPONSORED SECTION

Manufacturing Gains in Efficiency
RFID promises to profoundly improve key operational areas for manufacturers in many industries. Based on Accenture research, a typical manufacturer could expect to boost sales by 1 to 2 percent by reducing out-of-stock items; decrease inventory by 10 to 30 percent by cutting safety stocks; and reduce shrinkage by 10 percent. This article explains how. You can also download related white papers and view videos of RFID in action.
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