Such a union worked for Vue as well, says Robert Locke, the company's CEO. "We've been focused for six years or so on
RFID in retail extensively," he explains. "In the last year, we've gotten tremendous traction with retailers around the world, and the challenge you face as a company is the ability to support all those customers and enhance the solution and broaden your market presence. That's hard to do as a startup. So we began to look for the right partner, or right acquirer, to help us do that. Sensormatic, and Tyco, gives us scale and presence in the retail market, and gives us the ability to succeed and to expand."
Vue has garnered several large retailers as its customers.
American Apparel, which operates more than 180 stores in 13 countries, is employing Vue's TrueVue software platform—in conjunction with
Motorola readers and
Avery Dennison UHF EPC Gen 2 tags—to improve inventory accuracy, and to keep its sales floors better stocked. Soon after implementing the system, the company began seeing benefits (see
American Apparel Makes a Bold Fashion Statement With RFID). And the Netherlands' largest bookseller,
Boekhandels Groep Nederland (BGN), is installing Vue RFID antennas on bookshelves to track special-order titles in a number of its stores (see
Dutch Bookseller Soon to Use RFID to Locate Items on Shelves).
Clements acknowledges that the two companies have some product overlap, but says they plan to work during the next few months to combine the best features of both portfolios. That product overlap includes Sensormatic's iREAD and Vue's VuePoints, both of which are networked RFID
reader antenna systems (see
ADT Announces iREAD Network Antenna System). "Vue has done a very nice job with the antenna design," he says, "and iREAD does a good job of low-cost multiplexing. We'll blend the two together."
Once the acquisition is complete, Vue will operate as a unit within Sensormatic, retaining its independent brand and offices in Lake Forest, Calif. Locke says he will stay on board to head up the Vue team.