End Users Want to See RFID Solutions

By Mark Roberti

Feb. 25, 2008—At RFID Journal, we are deeply committed to providing value to end users interested in using radio frequency identification technologies to improve the way they do business, and to providers of RFID hardware and software products and services. Each year, RFID Journal LIVE! is the one opportunity for these two groups to come together, face-to-face, and do business. To help each group get the most value out of the event, we asked end users already signed up to attend LIVE! 2008 what would most likely get them to visit one vendor's booth over another's.

Of the end users that responded to the survey, 100 percent said they would visit a booth where the vendor was exhibiting a solution for their industry. Fully 90 percent said they would visit a booth that was exhibiting a new product offering. And more than 75 percent said they would visit the booth of a company speaking at the event.


These results indicate attendees are ready to deploy RFID technologies. Most are no longer coming to LIVE! to learn how to spell RFID—they are interested in learning about solutions that solve real business problems in their industry. And they are looking for very specific products and services that meet their needs.

Given the large number of submissions we received for the new Best in Show category at this year's RFID Journal Awards, it would seem many vendors have heard this clarion call and responded with new products that address pain points in a wide variety of industries.

To help attendees locate these vendors, and to help the vendors make their new offerings more visible to attendees, we've created a floor sticker that vendors can purchase for a nominal fee. In addition, the LIVE! 2008 Program Guide will list the new products of those companies that purchase the sticker. We've also created a "Best in Show Finalist" sticker for the 10 companies chosen by the RFID Journal Award judges as having the best new products at the event.