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News for the Week of April 7

FOCUS ON EUROPE

EPC in Fashion at Marks & Spencer

Auto-ID Lab Opens in Switzerland

FEATURE: Will Europe Embrace the EPC?

OPINION: European Power

MORE NEWS

Rafsec Offers Embedded RFID Tags

RFID Makes Connections at Events

RFID Smart Cards Gain Ground

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Get Ready for Reality Online

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FOCUS ON EUROPE

EPC in Fashion at Marks & Spencer

Marks & Spencer this week said it will launch a pilot in which it will tag individual apparel items. The company plans to use UHF tags based on the Electronic Product Code technology developed by the Auto-ID Center. One key aim will be to determine whether the technology can improve customer service and increase sales.
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Auto-ID Lab Opens in Switzerland
The Auto-ID Center has opened a new lab at the University of St. Gallen in Switzerland. The lab's research will focus on the business benefits of deploying EPC technology and staff there will help to promote the technology on the continent.
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FEATURE: Will Europe Embrace the EPC?
The Auto-ID Center's goal of creating a global network for tracking goods with RFID tags may hinge on Europe. EPC faces some special challenges in the region, but the technology appears to be gaining ground.
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OPINION: European Power
European companies are leading the way when it comes to adopting RFID technology. But if they are going to remain ahead of competitors in North America and Asia, the EU needs to change its regulations on UHF readers.
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MORE NEWS

Rafsec Offers Embedded RFID Tags

Rafsec, a subsidiary of Finland's UPM-Kymmene Corp., has developed a line of transponders that can be embedded in plastic containers or pallets during the injection-molding process. The transponders can be adapted for different applications and environments and are designed to function for the lifetime of the crate or pallet.
Full Story

RFID Makes Connections at Events
At a conference to be held in Las Vegas later this month, attendees won't have trouble identifying the people they want to meet. That's because everyone will be wearing an nTag, an RFID-powered conference badge that could make events more productive for both attendees and organizers.
Full Story

RFID Smart Cards Gain Ground
Convenience, control, speed and ease of use are driving adoption of RFID smart cards, according to some of the leading players in the industry. The experts spoke last week during an online seminar organized by the Smart Card Alliance, a not-for-profit association.
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SPECIAL SPONSORED SECTION

Get Ready for Reality Online

RFID provides the foundation for a new way of doing business in which every product and asset has a digital counterpart. In this first installment of a monthly series, Accenture Chief Scientist Glover Ferguson explains how RFID tags, sensors and other technologies will change many aspects of the way companies do business.
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