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News for the Week of Feb. 24

Tyco to Mass-Produce RFID Readers

Intellident Offers RFID Consulting

Alien Founder Joins Reader Maker

US Tests Satellite Security System

RFID System Secures Idle PCs

SPECIAL REPORT: Turbo-Charged Marketing

OPINION: One-to-One Reality

Tyco to Mass-Produce RFID Readers
ThingMagic has signed an agreement with Tyco Retail Solutions Group under which Tyco will manufacture multi-protocol, multi-frequency RFID readers based on ThingMagic's Agile RFID reader design. The reader will be able to read both HF and UHF tags carrying the Auto-ID Center's Electronic Product Code and as well as tags that conform to ISO 15693 and eventually ISO 18000-6.
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Matrics Unveils Two EPC Readers
Matrics, an RFID equipment provider in Columbia, Maryland, has introduced a new handheld RFID reader and revealed plans to market the first fixed RFID reader that handles tags based on the Auto-ID Center's Class 0 and Class 1 specifications.
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Alien Founder Joins Reader Maker
Applied Wireless Identification Group, a Monsey, NY-based manufacturer of RFID readers, has named Jacobsen, founder of Alien Technology, the company's new President. Jacobsen says he will help AWID develop low-cost antennas and readers using new technology that will enable it to use high-speed roll-to-roll manufacturing processes.
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US Tests Satellite Security System
If someone hid a dirty bomb in one of your ocean freight containers, would you like to know about it before that container reached a port? A field-test starting this week is designed to prove that cargo containers can be secured anywhere in the world. Full Story

RFID System Secures Idle PCs
As viewers of the film "Catch Me If You Can" know, identity theft can be tough to stop. Access Denied Systems, located in St. Louis, Missouri, has come out with an RFID security system that also uses fingerprint recognition to lock up PCs when users leave the keyboard.
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SPECIAL REPORT: Turbo-Charged Marketing
RFID technology will give retailers a rich new vein of data to mine and create opportunities to do one-to-one marketing in the store. Retailers are already experimenting with radical new concepts. But building the IT systems needed to make it happen won't be easy.
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OPINION: One-to-One Reality
The Internet promised the ability to do one-to-one marketing on a massive scale using software, but it never happened. RFID now offers a new opportunity to market to consumers individually as they shop. Those that want to seize that opportunity should start plotting strategy today.
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