RFID Journal Announces Keynote Speakers for RFID Journal LIVE! 2007

Nov. 20, 2006—RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, announced today that Wal-Mart CIO Rollin Ford and Sara Lee CIO George Chappelle will be among the keynote speakers at RFID Journal LIVE! 2007, RFID Journal's fifth annual conference and exhibition. This event, the world's largest RFID conference and exhibition, will be held Apr. 30 to May 2, 2007, at Disney's Coronado Springs Resort in Orlando, Fla.

The conference program will feature more than 50 objective end-user case studies and how-to sessions led by RFID experts with real-world RFID experience. More than 200 speakers will present objective information regarding where the technology can benefit businesses today—and where it cannot.

The program is divided into eight tracks. Five focus on industries benefiting from RFID today: retail/consumer goods, health care/pharmaceutical, manufacturing, defense/aerospace and transportation/logistics. Three more tracks—"Getting Started," "How to Deploy RFID" and "Executive Strategy"—are designed to help attendees at every level capitalize on the benefits of RFID.

The event will also feature eight preconference seminars conceived to address the educational needs of specific audiences within the broader RFID community:

• RFID Journal University offers the foundational knowledge needed to understand RFID applications and engage vendors.
• RFID in Packaging explains how RFID will impact packaging suppliers and purchasers.
• RFID Channel Seminar helps systems integrators, resellers and value-added resellers (VARs) understand how they can add RFID to their service offerings.
• RFID Investors' Forum provides market insights to venture capitalists and other investors.
• RFID in the Cold Chain shows how RFID and related technologies can improve operations and save money for produce, pharmaceutical and other companies.
• RFID Payment Systems covers RFID-enabled credit and loyalty cards, explaining how they can be used to improve the consumer experience.
• RFID Legal & Public Policy, intended for corporate counsel at both technology and end-user companies, covers such issues as patent-infringement lawsuits and legal liabilities associated with adopting or selling RFID systems.
• RFID Academic Convocation, a co-located event hosted by the Auto-ID Labs at MIT, presents the latest RFID research being done at academic institutions around the world.

"This year's program is the most comprehensive ever," says Mark Roberti, founder and editor of RFID Journal. "RFID end users have come a long way in terms of quantifying the technology's benefits, and our 2007 event will feature more end users than ever, detailing which applications are delivering value today."