RFID JOURNAL
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Advertising Rates
RFID Journal is the only site on the Internet where you are guaranteed to reach your target audience: buyers of RFID technology. Our audience continues to grow rapidly.
RFID Journal is the source that hundreds of thousands of executives around the world turn to for reliable RFID information and insights. To learn about the businesspeople who read RFID Journal online and in print and who attend our events, download our Media Kit.
Advertisers can also contact:
Nancy Puglisi, VP of Sales
(949) 364-3504
nancy@rfidjournal.com
Doris Branscombe, Director of Sales
(714) 899-5707
doris@rfidjournal.com
Event Sponsorships
RFID Journal LIVE! 2005 will be held in Chicago, from April 10 to 12. RFID Journal LIVE! 2004 was sold out and attracted major sponsors, including Accenture, Intel and Sun Microsystems, as well as the leading players in the RFID industry. To learn about sponsorship opportuntities, download our Event Sponsorship Program.
Print Magazine Advertising
RFID Journal is the source that early adopters turn to for reliable RFID information and insights. It is the only publication with a paid-subscription readership. The magazine will be published six times in 2005. To learn about opportunities to advertise in RFID Journal magazine, download our ratecard.
Online Advertising
RFID Journal on the Web reaches more decision makers around the world than any other site by far. As a value-added service, RFID Journal offers each online advertiser access to a secure online portal that provides real-time statistics about how their banners are performing. With a few clicks, you can view monthly, weekly, daily and hourly statistics, and export reports into Microsoft Excel.
Target Your Ads
RFID Journal offers two classes of online ads, plus targeting, to help you achieve your advertising objectives.
o Premier ads run on every page of the site (in rotation)
o Page ads run alongside every article (to view ad positions, click here)
o Target your ad to pages with specific key words (such as retail, distribution or security)
Note: All rates are at net cost.
Premier Ads
Minimum 50,000 impressions.
Premier Banner
Banner ads appear at the top of all Web pages, to the right of the RFID Journal logo.
Dimensions: 470 pixels by 60 pixels high
Run of Site Rate: $45 CPM
With targeting: $60 CPM
Premier Emblem
Premier Emblems run on the right-hand side of all Web pages, in the top three positions.
Dimensions: 175 pixels by 150 pixels high
Run of Site Rate: $30 CPM
With targeting: $45 CPM
Premier Tab
The Premier Tab runs on the left-hand side of Web pages, under the global navigation bar.
Dimensions: 170 pixels by 70 pixels high
Run of Site Rate: $20 CPM
With Targeting: $30 CPM
Page Ads
Minimum 50,000 impressions.
Page Emblems
Page Emblems run on the right-hand side of Web pages, under the top three Premier Emblems
Dimensions: 175 pixels by 150 pixels high
Run of Site Rate: $20 CPM
With targeting: $30 CPM
Page Tabs
Page Tabs run down the left-hand side of Web pages, under the global navigation bar and the Premier Tab.
Dimensions: 170 pixels by 70 pixels high
Run of Site Rate: $12.50 CPM
With Targeting: $17.50 CPM
Newsletter Advertising
Delivery: Thursdays, 9:00 p.m. EST
4 lines of text, 70 characters per line including spaces
Fifth line is a live link to your URL
Additional lines (in excess of 4) $50 per line
Important: Ad copy is due a minimum of two business days prior to scheduled run date. A 50% cancellation fee will apply.
Terms
All rates are at net cost.
Prices are per CPM (thousand page views)
Minimum 50,000 page views
Production Requirements
Accepted Formats: JPEG, GIF, Image Map, HTML, Flash. Others evaluated upon request.
Premier Banner
Dimensions: 470 by 60 pixels high
Maximum File Size: 15k
Maximum Loop: 4
Emblem Ads
Dimensions: 175 pixels by 150 pixels high
Maximum File Size: 12k
Maximum Loop: 4
Tab Ads
Dimensions: 170 pixels by 70 pixels high
Maximum File Size: 10k
Maximum Loop: 4
o Due Dates: Insertion orders and creative must be received 5 business days prior to flight date. For third party or rich media ads, please allow 7 business days prior to flight date for testing purposes. Your impression buy is not guaranteed until a signed insertion order is received by RFID Journal.
o Tracking and Reporting: RFID Journal gives advertisers access to online performance reports, which include impressions and clicksthroughs. Complete instructions including URL, username and password are sent upon flight date.
o Guarantee: All RFID Journal schedules are 100% guaranteed based on traffic. In the event of a shortfall, we will deliver make-good impressions during or immediately following the flight.
o Creative may be changed on a monthly or bi-weekly basis, if set up prior to campaign start.
o 4.0 browser compliant and rich media ads must detect for browser or appropriate plug-in. If these are not present, you must serve a GIF.
o No video, pop-up or sound should expand across the screen.
o No ads that resemble RFID Journal editorial content (exact or close duplicate). Ads must not include reference to RFID Journal unless part of an authorized partnership.
o RFID Journal will not guarantee "click counting" for third party or rich media ads.
o All creative submissions are subject to RFID Journal approval. We retain the right to reject or pull any campaign for any reason (such as questionable content, broken images or links, interference with our site or user experience, or conflicts with our own products).
Advertisers can also contact:
Nancy Puglisi, VP of Sales
(949) 364-3504
nancy@rfidjournal.com
Doris Branscombe, Director of Sales
(714) 899-5707
doris@rfidjournal.com
Event Sponsorships
RFID Journal LIVE! 2005 will be held in Chicago, from April 10 to 12. RFID Journal LIVE! 2004 was sold out and attracted major sponsors, including Accenture, Intel and Sun Microsystems, as well as the leading players in the RFID industry. To learn about sponsorship opportuntities, download our Event Sponsorship Program.
Print Magazine Advertising
RFID Journal is the source that early adopters turn to for reliable RFID information and insights. It is the only publication with a paid-subscription readership. The magazine will be published six times in 2005. To learn about opportunities to advertise in RFID Journal magazine, download our ratecard.
Online Advertising
RFID Journal on the Web reaches more decision makers around the world than any other site by far. As a value-added service, RFID Journal offers each online advertiser access to a secure online portal that provides real-time statistics about how their banners are performing. With a few clicks, you can view monthly, weekly, daily and hourly statistics, and export reports into Microsoft Excel.
Target Your Ads
RFID Journal offers two classes of online ads, plus targeting, to help you achieve your advertising objectives.
o Premier ads run on every page of the site (in rotation)
o Page ads run alongside every article (to view ad positions, click here)
o Target your ad to pages with specific key words (such as retail, distribution or security)
Note: All rates are at net cost.
Premier Ads
Minimum 50,000 impressions.
Premier Banner
Banner ads appear at the top of all Web pages, to the right of the RFID Journal logo.
Dimensions: 470 pixels by 60 pixels high
Run of Site Rate: $45 CPM
With targeting: $60 CPM
Premier Emblem
Premier Emblems run on the right-hand side of all Web pages, in the top three positions.
Dimensions: 175 pixels by 150 pixels high
Run of Site Rate: $30 CPM
With targeting: $45 CPM
Premier Tab
The Premier Tab runs on the left-hand side of Web pages, under the global navigation bar.
Dimensions: 170 pixels by 70 pixels high
Run of Site Rate: $20 CPM
With Targeting: $30 CPM
Page Ads
Minimum 50,000 impressions.
Page Emblems
Page Emblems run on the right-hand side of Web pages, under the top three Premier Emblems
Dimensions: 175 pixels by 150 pixels high
Run of Site Rate: $20 CPM
With targeting: $30 CPM
Page Tabs
Page Tabs run down the left-hand side of Web pages, under the global navigation bar and the Premier Tab.
Dimensions: 170 pixels by 70 pixels high
Run of Site Rate: $12.50 CPM
With Targeting: $17.50 CPM
Newsletter Advertising
The RFID Journal weekly newsletter is distributed globally. We have a "double opt in" policy to guarantee that our list of subscribers includes only people who have signed up for the newsletter and clicked on a link in a confirmation e-mail to activate their account.
| 1x | 3x | 6x | 12x | |
| Primary position | $1,200 | $1,140 | $1,080 | $1,020 |
| Secondary position | $750 | $695 | $675 | $635 |
| Primary banner | $600 | $570 | $540 | $510 |
| Secondary banner | $400 | $380 | $360 | $340 |
Delivery: Thursdays, 9:00 p.m. EST
4 lines of text, 70 characters per line including spaces
Fifth line is a live link to your URL
Additional lines (in excess of 4) $50 per line
Important: Ad copy is due a minimum of two business days prior to scheduled run date. A 50% cancellation fee will apply.
Terms
All rates are at net cost.
Prices are per CPM (thousand page views)
Minimum 50,000 page views
Production Requirements
Accepted Formats: JPEG, GIF, Image Map, HTML, Flash. Others evaluated upon request.
Premier Banner
Dimensions: 470 by 60 pixels high
Maximum File Size: 15k
Maximum Loop: 4
Emblem Ads
Dimensions: 175 pixels by 150 pixels high
Maximum File Size: 12k
Maximum Loop: 4
Tab Ads
Dimensions: 170 pixels by 70 pixels high
Maximum File Size: 10k
Maximum Loop: 4
o Due Dates: Insertion orders and creative must be received 5 business days prior to flight date. For third party or rich media ads, please allow 7 business days prior to flight date for testing purposes. Your impression buy is not guaranteed until a signed insertion order is received by RFID Journal.
o Tracking and Reporting: RFID Journal gives advertisers access to online performance reports, which include impressions and clicksthroughs. Complete instructions including URL, username and password are sent upon flight date.
o Guarantee: All RFID Journal schedules are 100% guaranteed based on traffic. In the event of a shortfall, we will deliver make-good impressions during or immediately following the flight.
o Creative may be changed on a monthly or bi-weekly basis, if set up prior to campaign start.
o 4.0 browser compliant and rich media ads must detect for browser or appropriate plug-in. If these are not present, you must serve a GIF.
o No video, pop-up or sound should expand across the screen.
o No ads that resemble RFID Journal editorial content (exact or close duplicate). Ads must not include reference to RFID Journal unless part of an authorized partnership.
o RFID Journal will not guarantee "click counting" for third party or rich media ads.
o All creative submissions are subject to RFID Journal approval. We retain the right to reject or pull any campaign for any reason (such as questionable content, broken images or links, interference with our site or user experience, or conflicts with our own products).
