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Albertsons Lays Out RFID Plan

The second-largest supermarket chain in the United States met with suppliers and explained how it plans to roll out RFID technology.

By Mark Roberti

Nov. 12, 2004—Senior executives from Albertsons, the second-largest supermarket chain in the United States, recently spelled out how Albertsons plans to begin deploying RFID technology in its supply chain. Rather than issuing a firm RFID mandate, the company is taking a collaborative approach with suppliers.
John Raudabaugh

Albertsons met with about 450 representatives from more than 110 suppliers at the Bank of America Center in Boise, Idaho, in late September. The meeting was part of an overall technology summit to showcase several of the technology initiatives that Albertsons is rolling out.

"Early next year, we will be starting our pilot project in the Dallas/Fort Worth area with several stores and a select group of suppliers," says John Raudabaugh, vice president of systems implementation at Albertsons. "Beginning in March 2005, we will solicit volunteer suppliers to implement RFID in waves, each month."

The goal is to have all of its suppliers tagging shipments by October 2005. Seven companies are participating in the initial project: General Mills, Gillette, Kimberly Clark, Kraft, Procter & Gamble, SC Johnson and Sara Lee.

Raudabaugh says Albertsons is taking an incremental approach, rather than requiring all major suppliers to use RFID tags starting on the same day, because the company wants to learn as the technology matures.

"This new, evolving technology will change many of the processes in how we conduct and go to market with our business," he tells RFID Journal. "In today’s supply chain world, there are a number of opportunities for product to get lost or disappear from the manufacturer to the store shelf. The EPC network, and the maximizing of our RFID technology, will allow us to design the consumer demand chain of the future, where there is a crystal-clear vision of where products are—from manufacturer to check-out."

Like Wal-Mart and the U.S. Department of Defense, Albertsons wants its suppliers to use tags that meet EPCglobal's Gen 2 specifications, as soon as the tags become available. Until Gen 2 tags are available, Albertsons will accept Class 0, Class 0+ and Class 1 tags that have a 96-bit Electronic Product Code. (For the initial trial, the retailer will also accept 64-bit EPC tags.)

Albertsons plans to work with suppliers to determine which product groups should be tagged first and how best to tag cases and pallets of those products. The aim is to help suppliers identify, categorize and adopt best practices that can be incorporated into RFID guidelines for the entire supply chain.

"There are a number of case types, such as plastic totes, shrink-wrapped bundles, corrugated containers and bags of product like onions and potatoes," Raudabaugh says. "Some products can be difficult to tag, and some case-level containers don’t lend themselves well to readability even if tagged properly. Because no two suppliers face the same tagging and placement challenges or business processes, we will work to accommodate each supplier on a case-by-case basis throughout the pilot until we have solid, coordinated standards defined."

The number of different product types, or stock-keeping units, tagged by each supplier will be determined through discussions between Albertsons and each supplier. In the initial stages, the retailer does not expect that it will be able to read every tag on items received into its distribution centers and stores, but the company will work with suppliers to develop tagging guidelines that will ensure accurate reads.

Raudabaugh says that Albertsons chose to launch the initial phase of its implementation in Texas because suppliers are now shipping tagged cases to that area. He says suppliers have been supportive of the collaborative approach Albertsons it taking.

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    READERS' COMMENTS

    • NOWAY!

      We will lead a huge protest in our local store. We do not want RFID just taking over. We have plans to pass out info on the tagblocker and tagzapper. Tell that to the bank.

      Posted By: G. James 11/12/2004 at 8:19:20 AM

    • RE: NOWAY!

      > > We will lead a huge protest in our local store. We do not > want RFID just taking over. We have plans to pass out info > on the tagblocker and tagzapper. Tell that to the bank. why do you not want RFID ?

      Posted By: B. Cook 11/12/2004 at 3:12:09 PM

    • RE: NOWAY!

      No more shopping at ALBERTSONS for my family. Corporate America Beware! We're mad as hell and we will not stand for any more of your shenanigans.

      Posted By: J. Li 11/13/2004 at 9:15:25 PM

    • RE: NOWAY!

      To Amanda & Tasha, If this web page was on Yahoo or something, I could possibly understand your answers or the reasons behind them. But on this page, you are just ridiculous! To be reading information of the technology of radio frequency from an informed source (as well as many others), surely you see the practical applications and benefits and not espouse fear (& lack of comprehension over the tagging abilities). To understand the issues facing companies as they are seeking to implement the tech - you would readily see that tracking individual goods has many challenges to overcome, but the least part of that is a ficticious challenge to have an Albertson's rep drive up & down your street with some scanner and know what you've bought in your household. That is sci-fi stuff. Has absolutely no reality in the real world. Even if it gets to the stage where it could technically be possible - it would never be technically feasible. What I mean is that it may be possible for a GPS-type tag to be on some product that a reader may be able to scan from long distances - but that is ignoring all the economics of reality. The tags to read from small distances are expensive enough without thinking of what would be a huge cost to achieve the above. It also ignores the protections that have to be built into the supply chains of merchants at large to conduct effective commerce and protect against theft, counterfeiting and so on. Tag kill commands, encryption, ASN's, specific tag/reader/antenna integration all provide the protections that make this technology capable of adding so much to efficient commerce measures. It sounds like you've been listening to too much "big brother" crap and it is clouding your reasoning. Regards, Damon McDaniel

      Posted By: R. Mabry 11/17/2004 at 8:13:12 AM

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