EXPERT VIEWS

Pharma's IP Legal Challenge
As major customers of RFID technology, pharma companies risk getting caught in a squeeze play between competing RFID vendors in a battle over RFID-related intellectual property.
By Marilyn Neiman

Keeping Bogus Drugs Out of the Medicine Cabinet
A number of factors are conspiring to significantly increase the potential for counterfeit drugs to wind up in our homes.
By Jan-Willem Reynaerts

RFID for Air Cargo
An automated RFID-based tracking solution would not only solve most of the problems airlines face in managing unit load devices (ULDs), but also lead to RFID usage for more applications.
By Pankaj Narayan Pandit

Spotlight on Five Hot Apps
When you think outside the supply chain, amazing RFID applications will be possible.
By Kevin Ashton

Is Your Company At Risk?
The SAFETY Act could protect companies that sell or use RFID anti-terror solutions from tort liability.
By Ray Biagini

Designing Discovery Services
Search engines for the EPCglobal Network will allow companies to find and share data securely.
By Mark Harrison

Understanding Your Asset-Tracking Options
Each type of location-tracking technology has its own benefits and drawbacks. Here's an overview of what you should consider.
By Martyn Mallick and Matt Teskey

Moving Toward the Talking Tag
When combined with a voice-directed work system, an RFID implementation can yield an immediate ROI.
By Tom Kerr, Elise Yoder and Larry Sweeney

Building Smart RFID Networks
Companies need implementations that convert RFID data into business information, then send that information to the right application at the right time.
By Hersh Bhargava

RFID Shelf-life Monitoring Helps Resolve Disputes
By attaching RFID-enabled sensors to shipments of perishable goods, producers and retail buyers can identify spoilage, and its causes.
By Terry Myers