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OPINION
Where Are All the Retailers?
If more retailers don't see the benefits of using RFID technologies, the pace of adoption will remain slow.
RFID Journal’s New Look
An upgrade to the Web site makes it easier for readers to find content specific to their industry or their functional area.
The Gen 2 Reality
The new protocol is not going to deliver a huge performance boost—at least not right away.
Consumer Distorts
A recent article in "Consumer Reports" about the possible use of RFID to invade people's privacy does a disservice to consumers.
Out of the Trough
More companies are seeing a clear return on investment, indicating the RFID industry has definitely emerged from the "trough of disillusionment."
A 5-Cent Breakthrough
The news that SmartCode is offering UHF RFID inlays for 5 cents a piece in volumes of 100 million marks a watershed for the RFID industry.
Learn What RFID Doesn't Do
At RFID Journal LIVE!, end users who have done the hard work of launching pilots will reveal what RFID can—and can't—do for your business.
It's Time to Take Stock
What Alien Technology’s filing for an initial public offering means--and doesn’t mean--for the RFID industry.
Visibility Down to the Item
I recently had the pleasure of interviewing David Brock for an "Out in Front" story. Brock is the mad scientist who, back in 1996, came up with the ridiculously implausible idea of embedding a radio frequency identification tag in every item manufactured on Earth. A decade later, Brock's idea not only doesn't seem so farfetched, it's actually starting to happen.
A New Resource for End Users
RFID Journal will soon publish the first “Buyer’s Guide to RFID Resources,” marking a milestone in the industry’s development.
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