EDITOR'S NOTE

Physical and Psychological Barriers to RFID Adoption
Passive UHF system vendors will need to solve one problem—and education can help end users overcome another.

Learning From Airbus
Health-care providers and companies in other industries can learn from the holistic approach the aircraft manufacturer is taking.

Taking RFID's Temperature in the Middle East
The region is lagging behind in adoption, but it's clear, from RFID Journal LIVE! Middle East 2010, that some end users understand how they can benefit from the technology.

RFID Will Benefit Apparel Suppliers
While consumer packaged goods companies struggled to find an ROI, firms that supply apparel items should have no problem justifying an investment in RFID.

RFID Could Play a Key Role in Telemedicine
New sensors show how the technology could help doctors monitor at-home patients remotely, thereby reducing costs and improving care.

Suddenly, RFID Is Hot
Or maybe it's just getting warmer—but I'm seeing a lot of anecdotal evidence that interest in the technology is growing.

Latin America Gets Serious About RFID
End users at RFID Journal LIVE! LatAm were highly engaged and eager to explore how radio frequency identification can improve the way they do business.

Where the RFID Industry Has Failed
There is still a great deal of misunderstanding regarding what the technology is and does—and how it might be abused—that the industry needs to address.

Irresponsible Reporting on RFID
Facts are important, because people can't make good decisions without them—but many journalists don't seem to care.

RFID Moving to a Latin Beat
Our first event in South America should help raise awareness of the benefits that the technology can deliver to companies in that region.