EDITOR'S NOTE
RFID-Enhanced Social Media
Attendees at next month's RFID Journal LIVE! conference will learn how companies are employing radio frequency identification to link real-world marketing events to Facebook and other social-media sites, and experience for themselves how the technology works.
Learning From the RFID Learned
At RFID Journal LIVE! 2011, an unprecedented wealth of knowledge will be shared by end users with hands-on experience deploying real-world RFID systems.
Awards Entries Show RFID Is Maturing
The submissions for the RFID Journal Awards in the end-user categories exemplify how the technology is being deployed in more sophisticated ways that add business value.
Perception Lags Reality
What many business executives think about RFID today was true a few years ago, but is no longer valid.
Airbus Leads the Way
As it uses RFID across its value chain to bring visibility and benefits to all areas of its operations, the airplane maker is blazing a path for other manufacturers to follow.
Educating Apparel Retailers and Suppliers About RFID
RFID Journal LIVE! 2011 will feature a preconference workshop, an industry track and a supply chain demonstration—all designed to show the enormous benefits that can be achieved using radio frequency identification.
Help Us Calculate the ROI for Health-Care Asset Tracking
RFID Journal is creating an interactive tool that will help hospitals estimate the benefits of using an RFID-based real-time location system to track equipment, and we need input from health-care providers currently using the technology.
Brand Report Identifies Potential RFID Gorillas
The "2011 RFID Branding Report" reveals which firms have the best shot at market dominance—and the "2011 RFID Marketing Strategies Report" shows how other companies can challenge them.
A National RFID Plan
Every country in the world would do well to fashion a plan for deploying RFID systems in health care, the food supply, the supply chain, drug management and more.
Merging Bricks and Clicks
Online retailing has led customers to expect more from the stores they visit, and RFID is the key to giving them a better experience.
