EDITOR'S NOTE

U.S. Apparel Retailers Drive RFID Adoption
Large and midsize retailers are moving forward with deployments, as the industry comes together under the VICS Item Level RFID Initiative to ensure that companies embrace standards and common best practices.

Building Credibility for RFID
Solution providers need to help end users develop trust in the technology.

The Value of an HF EPC Standard
Although GS1's ratification of a high-frequency standard did not generate a lot of buzz, it is good news for end users.

What the RFID Industry Can Learn From Steve Jobs
Apple's success has been in making products that are easy to use.

It's Time to Think Strategically
Companies are deploying radio frequency identification to solve business problems, but they also need to think about what their RFID system will be in five years.

What I Would Do as President
Government's role is to keep the playing field level for business, and to provide support where appropriate.

Fear of RFID
The theories presented in the book "Freakonomics" might explain what is preventing more CEOs from embracing RFID and other new technologies.

What Is RFID?
Some people have questioned why RFID Journal considers certain technologies to be radio frequency identification.

Adding Value to RFID Conferences
RFID Journal will offer special DVDs containing bonus end-user presentations to attendees of our upcoming health-care, energy and defense events.

Free RFID Journal Case Studies
Some of our valuable premium content is now available to everyone.