EDITOR'S NOTE

Large Technology Companies Need to Balance Short- and Long-Term Imperatives
Cutting RFID marketing budgets now might boost the bottom line in a difficult economy, but it could also derail future business opportunities.

RFID Is Not a Dirty Word
Salespeople who avoid talking about RFID are hurting themselves now—and the industry in the long term.

Following Europe's Lead
When it comes to adopting RFID, European companies are clearly out in front—and businesses elsewhere in the world would do well to take note.

Selling RFID Short
Many vendors spend too much time touting the advantages of their technology over another, and not enough time promoting the benefits of RFID.

What You Don't Know Can Hurt You
One reason more companies aren't adopting RFID as quickly as possible is that they have no idea just how inefficient they really are.

The Recession Is Over—Now What?
The global economy appears to have turned the corner, but no one expects sales to pick up quickly, so companies need to focus on cutting costs and enhancing efficiencies.

Using RFID to Direct Employees
The technology alerts unskilled workers when routine tasks need to be performed, and also enables managers to confirm they've been completed properly.

Fixing the Warehouse
With companies seeking to cut costs and wastes wherever they can, problems in the warehouse are getting more focus, and RFID can help.

RFID Can Build Customer Loyalty
The technology can be used to populate a customized Web page with data, enabling customers to see their interactions with an entertainment establishment, fitness company or retailer.

RFID and the Environment
RFID technology will play a critical role in helping companies determine the environmental impact of manufacturing and recycling their products.